Monday 28 November 2011

Stationery / stationary

Okay, so the last post I wrote was well over a month ago. And what have I been up to during that time? Why did I neglect this blog yet again? *slaps wrist and looks dolefully at the floor*

Well, work got in the way as ever (and still is, grrr), so when I get a spare moment at home it's difficult to feel like writing when you just want to curl up on the sofa and watch episodes of Fringe. Plus the evil imp of indecision has been plaguing my mind yet again, and as a result it feels like progress has ground to a halt.

The wedding stationery is the best example I can give. Thanks to the job I do, I'm in the fortunate position of being able to design our invitations. I'm not a designer as such, though, so it doesn't come effortlessly to me. But I think I have a decent eye for good design, and I know my way around InDesign, Photoshop and Illustrator.

That said, I rushed the first draft of our invites, more focused on the excitement of seeing the words in print than actually trying to craft a particular style. After that, the idea of our 1960s/Mad Men theme really took shape, and I realised that the invites didn't really reflect that very well.

(Not that anyone who gets these invitations will actually notice or care, of course! I'm realistic about that. At best, my closest family and friends may appreciate what I'm trying to do, which is good enough for me.)

So, after the nice-but-unimaginative first attempt, version two took the vaguely 1960s-style fonts I'd selected in v1 and added some proper styling and structure. They were a lot better, and were very nearly the final version. I took some inspiration, structure-wise, from this elegant design:



That was until, Googling for inspiration, I saw some gorgeous 1950s/1960s wedding stationery that played around with curvy frames and polka dots, really hammering home the era. (Though I preferred my fonts and layout.)



So version 3 began, in which I took the layout and typfaces of v2 but added a cute frame that I made and, yep, polka dots.

You'd think that would be enough. But noooooo.... Pesky interweb. You see, I'd been looking online for some inspiration for RSVP wording (something more quirky than 'Accepts with pleasure / Declines with regret') and came across a beautifully designed example. The rest of the invite wasn't right for us, but this one part seemed quite 1960s, but in a really cool, Mod style.



And so version 4 was born, sort of. I got as far as designing our RSVP in a similar-ish style before I realised that it totally clashed with what I'd done for v3 - so bad that there's no point even trying to merge the styles into a brand new version 5. They're just too different.

So now I'm stuck. Do I:

  1. revert back to the stylish-but-kinda-plain version 2;
  2. go for Kath-Kidson-cutsey version 3; or 
  3. try to make all our stationery in the cool/Mod-style of version 4? 

Of course, it might help if I could decide which one I actually like best, but that imp of indecision keeps making me change my mind! And as long as that goes on, it feels like I'm getting nowhere.

I'll round this off with a saying (that I don't really agree with): "Good designers borrow. Great designers steal." In my situation, I'd add: "Pseudo designers should probably pay someone else to do it..."

P.S. The examples above are all from proper wedding stationery designers, so to give them their due credit, here are links to their websites: square, elegant invite • polka dot design • cool RSVP